Responsibilities:
- Search Engine Optimization (SEO):
- Conduct keyword research and competitor analysis to identify SEO opportunities.
- Optimize website content for search engines to improve organic ranking.
- Monitor website traffic and analyze SEO performance using analytics tools.
- Stay updated on the latest SEO trends and best practices.
- Social Media Marketing (SMM):
- Develop and execute social media strategies to engage target audiences across different platforms (e.g., Facebook, Instagram, Twitter, etc.).
- Create compelling social media content (written, visual) that aligns with brand messaging.
- Manage and maintain a strong brand presence on social media platforms, including scheduling posts, responding to comments and messages, and running social media contests/giveaways (if applicable).
- Analyze social media performance metrics and optimize campaigns for better results.
- Social Media Optimization (SMO):
- Implement strategies to encourage social sharing of website content and brand messages.
- Integrate social media buttons and sharing options across the website.
- Monitor and analyze social media engagement metrics and adjust strategy accordingly.
- Content Creation:
- Assist with the creation of high-quality content (written, visual) for various digital marketing channels.
- Reporting & Analysis:
- Track and analyze the performance of digital marketing campaigns using analytics tools.
- Generate reports to measure campaign effectiveness and ROI (Return on Investment).
- Identify trends and provide insights to optimize future campaigns.
- Collaboration:
- Collaborate with other marketing teams (content, design, sales) to ensure brand consistency and campaign effectiveness.
Qualifications:
- Minimum of 2 years of experience in digital marketing with a focus on SEO, SMM, and SMO.
- Strong understanding of digital marketing principles and best practices.
- Proven experience in developing and executing successful digital marketing campaigns.
- Excellent written and verbal communication skills.
- Ability to create compelling and engaging content (written and visual).
- Proficiency in social media marketing platforms.
- Solid analytical skills with experience in using marketing analytics tools (e.g., Google Analytics, social media analytics tools).
- Working knowledge of SEO best practices, including keyword research, on-page optimization, and link building (preferred).
- Ability to work independently and manage multiple tasks effectively.
- A passion for staying up-to-date on the latest digital marketing trends and technologies.
Bonus Points:
- Experience with email marketing automation tools.
- Experience with video editing or graphic design (a plus).
Perks and Benefits:
• 5 Working days
• Health and Term Insurance
• Offsite Visit Bi-Quarterly
• Bonus on marriage occasions.