Senior Content Writer (Bhubaneswar)

Overview: As a Senior Content Writer, you’ll be an integral part of our content team, responsible for crafting compelling and engaging content across various platforms. Your primary focus will be to create high-quality content that resonates with our target audience, drives engagement, and aligns with our brand voice and values. You’ll collaborate closely with the content team, as well as other departments, to deliver content that meets business objectives and exceeds expectations.


  • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
  • Proven experience as a content writer, preferably in a senior or lead role.


  1. Content Creation: Develop creative and strategic content ideas for various channels including website, blogs, social media, email newsletters, marketing collateral, and more.
  2. Writing: Produce high-quality, original, and engaging content that aligns with brand guidelines and tone of voice.
  3. Research: Conduct thorough research on industry trends, topics, and keywords to create informed and relevant content.
  4. Editing and Proofreading: Review and edit content to ensure accuracy, clarity, consistency, and adherence to style guidelines.
  5. SEO Optimization: Implement SEO best practices to optimize content for search engines and improve organic visibility.
  6. Content Strategy: Collaborate with the content team to develop and execute content strategies that drive engagement, traffic, and conversions.
  7. Content Calendar Management: Plan, organize, and manage content calendars to ensure timely delivery and alignment with marketing initiatives.
  8. Team Collaboration: Work closely with designers, marketers, and other team members to brainstorm ideas, provide feedback, and support cross-functional projects.
  9. Performance Analysis: Monitor and analyze content performance metrics, such as traffic, engagement, and conversion rates, and use insights to inform content optimization strategies.
  10. Staying Updated: Stay informed about industry trends, best practices, and emerging technologies in content marketing and apply relevant insights to enhance content effectiveness.

Key Result Areas (KRAs):

  1. Content Quality: Ensure that all content produced meets high standards of quality, creativity, and relevance.
  2. Content Engagement: Increase engagement metrics such as likes, shares, comments, and time spent on content pieces.
  3. SEO Performance: Improve organic search rankings and traffic through effective implementation of SEO strategies.
  4. Content Efficiency: Optimize content production processes to improve efficiency and meet deadlines consistently.
  5. Brand Alignment: Maintain brand consistency and integrity across all content channels and materials.
  6. Audience Growth: Contribute to the growth of our audience base through compelling and valuable content.
  7. Conversion Rate: Enhance content effectiveness in driving conversions and achieving business goals.
  8. Cross-Functional Collaboration: Foster productive collaboration with other teams to ensure alignment and synergy in content efforts.
  9. Continuous Learning: Stay updated with industry trends, best practices, and tools to continuously improve content strategies and execution.
  10. Feedback Integration: Actively seek and integrate feedback from stakeholders to refine and enhance content deliverables.

Perks and Benefits:
• 5 Working days
• Health and Term Insurance
• Offsite Visit Bi-Quarterly
• Bonus on marriage occasions.

Job Category: Marketing
Job Type: Full Time
Job Location: Bhubaneshwar
Positions Open: 1
Shift: General Shift

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